Why Great Branding Feels Like Magic, With Pash Pashkow, Former Head of Brand & Design at Apple TV+

In this episode, Priyaa Kalyanaraman sits down with Pash Pashkow, Former Head of Brand & Design at Apple TV+.

They explore what it really takes to build a resonant brand, whether you're refreshing a legacy name or launching something from scratch.

They also cover:

✅ The balance between intuition vs. iteration in creative work

✅ Why brand strategy starts with purpose, not just a logo

✅ How to evolve while staying "on brand" in today’s attention economy

✅ What Pash actually did to help shape Apple TV+ from Day 1

✅ When startups should invest in branding and who to hire

✅ Why rebrands fail (and when a "refresh" is smarter)

✅ How AI is changing creativity (and why design thinking still wins)

✅ The secret to brands that feel like people, and why that matters

This is a must-listen for startup founders, brand leaders, and creatives navigating a noisy digital world and anyone trying to build something that truly stands out.

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