Inside Red Bull’s Paid Media Playbook with Julia Lewis

Ever wonder how a massive global brand like Red Bull structures paid campaigns to still make them feel personal?

In this episode, Julia Lewis, Founder of Black Women in Marketing, pulls back the curtain on what actually makes a campaign resonate.

From crafting ads people remember after they scroll, to setting up scalable, burnout-free creative workflows, Julia shares what it really takes to run high-impact programs.

We get into:

✅ How to structure your creative portfolio across Meta, TikTok, Pinterest, and more

✅ The difference between creative that sells and creative that sticks

✅ Why chasing trends can actually hurt your brand

✅ Tactical tips for working with influencers (without losing your voice)

✅ How to reach Gen Z without looking desperate

✅ Why your foundation matters more than your follower count

✅ How AI should support your team, not replace them

Whether you're an e-comm founder or running media at scale, Julia’s insights are a must-hear for any brand builder who wants to run smarter, more resonant campaigns.

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